Many have asked, "What is an insultant?" An "Insultant" is a term that comes from the book, "The Breakthrough Company: How Everyday Companies Become Extraordinary Performers" by Keith McFarland.
I was doing some research on the web and I found this blog - Leading Blog: Building a Community of Leaders (www.LedershipNow.com). The title of the article is "Insultants Wanted" and it explains that insultants are needed in order for companies to breakthrough. Take a moment and check out the website and the article. I will share a brief description and my thoughts.
From the book, insultants are "inside consultants". The author of book describes them as those people “willing to ask the tough questions that cause a company to think critically about its fundamental assumptions. The value of insultants is that they will go to great lengths to get their companies to reevaluate a position or adapt to a changing environment.”
I believe that in order to assist you to advance to the next level in your business, it is crucial that I always ask the tough questions. For example, "Why do you do it that way?" or "Is there a better way?" I am always looking for ways for my clients to be more effective versus efficient. It is my role to push them to go out of their comfort zone so we can get the results they want.
I tell my clients to build their business based on their strengths, passions, and talents. One core belief of an insultant that I live by is that I will tell them the truth even if it means my client will be offended and/or I will lose them as a client. I see myself as Pinocchio's trusted advisor, Jiminy Cricket. Not only do I tell you the truth, I encourage you and recognize what you do well.
I believe insultants are needed if you are a small business owner with revenues under $1,000,000 and especially if your revenue is under $500,000. From my experience working with business owners and being a business owner myself, we are our worst enemy. Secondly, no one is willing to tell us the truth about our business and how we operate in our business. This why 48% of small businesses fail the 1st year in business, and 80% of them fail in five years.
I am always excited to recieved comments. Please leave me a comment below and let me know what you are thinking and how you feel about this post. If you enjoyed this post, please subscribe to my blog.

there are some things we have thought of that your organization can use...unfortunately, there is so much trepidation to bring up issues and in the end you just choose the status quo. it takes a great leader to recognize the need for insultants and allow a non-threatening enviroment for stakeholders to jump up and say HELLO something here needs some fixin' - I just pray AS GOD'S LEADERS DOING HIS BUSINESS HERE ON EARTH we recognize early we dont have a monopoly of God's master plan.
Posted by: kuyage | 01/13/2010 at 05:20 AM
Brother Gerry:
I thank you for sharing your comment. I agree with you that it takes a great leader to recognize the need for insultants. You are so correct, no one has a monolopy of God's master plan. We need to know what our roles are and how God wants to use us in accomplishing his plan. Once again, I thank you taking the time to comment.
Posted by: Arnel Tanyag | 01/13/2010 at 12:48 PM
I really thank you for sharing your comments.
i totally agree to a leader to recognize the needs of others !!
once again thank for sharing your knowledge to post these kind of blog !
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